increase your public profile

Raising the profile of your charity can inform beneficiaries, open funding opportunities and increase your support-base. We provide a range of services that help you to integrate your website into a broader marketing strategy to raise the profile of your organisation.

Search engine friendly websites

 All of our websites are built in accordance with accepted standards to ensure that Google and other search engines can easily search and index your website’s content. This is a crucial first step to distributing your content to a wider audience through search engines.

Search engine optimisation

Google and other popular search engines index the content of your site and display your site in search results when it thinks that your content is relevant to the particular search. The key principle of ‘SEO’ is therefore having relevant content of good quality. If you want to be known for something on the web, you should publish content about it.

As part of the website development process we help you consider things like keywords and content development strategy to ensure that you are making appropriate use of the possibilities to raise your profile through search engines.  

Google grants

Google offers grants to charities that provide a free monthly budget to advertise your cause across its platforms. We manage the application process for you and help you to manage your free advertising campaign.

Social Media

Do you have a strategy for engaging with social networking sites like Facebook and LinkedIn?

These sites can be a great, inpexpensive, tool for raising public profile. By driving participation and engaging supporters and followers as advocates, a small marketing budget can be magnified.

Interaction and storytelling

White Fuse Media has significant experience building interactive websites. By allowing user generated content of some sort you can increase the volume and accuracy of your content and also increase the incentive for followers to share and recommend content to others.

Charities have amazing stories to tell. Are you telling your stories through your website? Have you considered letting your beneficiaries and supporters tell those stories for you?