Most websites contain different types of content. Even a simple site, in addition to standard pages, is likely to deal with content such as news or events, case studies or job adverts. As this sort of content grows in quantity and complexity, organisation and presentation become increasingly important.

How Drupal organises content

It’s helpful to understand the basics of how Drupal organises content so that you can plan and prioritise in advance to create the best possible experience for your users.

The jargon of ‘pipelines’ and ‘funnels’ has become mainstream in corporate sales speak. What does this mean? Are the same concepts useful for charities?

Pipelines & Funnels

The basic idea of a pipeline is that people come in one end and, if they reach the other end, they are now a client.

A funnel is similar, but introduces an important detail. A large number of people come in at the top of the funnel but only a small number come out of the bottom; only a small proportion of leads become clients, donors, volunteers, etc.